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C/F/716. Dissertation outline. Organisational Attractiveness and Banks' Internet Presence: Case of UK Retail Banks

WORDS:
600
DATE:
2010
PRICE:
9.99 GBP

The paper presents an outline of the dissertation on the role played by the online presence of UK retail banks in making them more attractive to consumers. Research questions are formulated, literature is reviewed on online banking, the methods and strategies of the research are described.

 

KEYWORDS: Dissertation outline, online banking, banks’ Internet presence, UK retail banks,

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