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E-banking (Online Banking)
C/F/483. Internet banking in rural India
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the features of Internet banking in rural India addressing the problem of customers' reluctance to adapt to the new system, reviewing strategic IT solutions implemented by other banks operating in the same geographical locations with the same demographic groups of customers, etc. A case study of Axis bank is conducted providing recommendations about IT strategies that must be implemented to get maximum benefits from the investment in IT infrastructure that the bank has already made.
KEYWORDS: Internet banking, rural India, Online, Axis, IT strategies,
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