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C/B/93. Dissertation. Will online business replace the traditional business in the banking industry in UK?

WORDS:

9500

DATE:

2004

PRICE:

99.99 GBP

This study attempts to explore whether online business will replace traditional business in UK banking industry. Researcher has concentrated on the student segment of the market using their current and students accounts. Primary data collection methods consisted of traditional and online questionnaires and 100 students were questioned on whether they would agree to transfer their bank accounts to the online banks. Analysis of findings suggests that vast majority of respondents would prefer pure online bank, which offer current or student accounts with higher interest rate. Considering the research findings, previous studies, market trends and other important factors, conclusion was made that if high degree of commitment would be monitored from the banks online banking would replace the traditional banking in this market segment. However it is impossible to declare when it would take place and to what extend banking industry will have to change to adopt new banking system.

KEYWORDS: dissertation, online, business, replace, traditional, business, banking, industry, uk,