Browse our collection of papers in
Retailing and Merchandising

C/FC/255. The challenges that retail buyers face when purchasing branded vs. own brand fashion goods

WORDS:

1550

DATE:

2012

PRICE:

19.99 GBP

This paper focuses on UK based retail buyers, and aims to evaluate the challenges they face when purchasing branded vs. own brand fashion goods. The paper begins by providing background information on the UK fashion retailing environment as well as on branded and own brand fashion. The role and responsibilities of the retail buyer is detailed, and the paper then assesses the different challenges they face.

KEYWORDS: retail buyers, branded fashion goods, own brand fashion goods!,

C/E/686. Uprise of eco-fashion and its influence on luxury brands

WORDS:

3350

DATE:

2011

PRICE:

39.99 GBP

The paper looks at the phenomenon of eco-fashion that emerged as a result of environmental and social malpractices used by high street retailers. Issues of environmental awareness and social responsibility are addressed explaining the concept of sustainable fashion and examining its impacts on the luxury market.

KEYWORDS: Luxury brands, Eco-fashion, Sustainable fashion,

C/M/1828. Consumer behaviour in the Turkish retail industry

WORDS:

8450

DATE:

2010

PRICE:

89.99 GBP

This paper focuses on consumer behaviour, and aims to assess the way in which demographics and information affects buying decisions. The paper aims to examine the model of consumer behaviour in the Turkish retail industry. The paper begins by presenting the issue in Turkey and by providing the background to the research. The review of literature focuses on topics like consumer behaviour, consumer lifestyle and specific consumer issues in Turkey. The methodology uses questionnaires as the main form of data collection, as well as secondary literature analysis. The paper evaluates the findings and concludes by providing recommendations for the future.

KEYWORDS: consumer behaviour, demographics, buying decisions, retail industry, Turkey,

S/T/74. Hilton Hotel: features, sales and merchandising

WORDS:

7850

DATE:

2010

PRICE:

79.99 GBP

The paper examines the strategies in sales and merchandising used by Hilton Colombo Hotel providing the description of the hotel and its features, discussing the brand image of Hilton, reviewing its products and services, and explaining their implications for the guests of the hotel. Promotional activities and possible improvements of the hotel design and facilities are recommended, the effectiveness of the hotel merchandising is evaluated, suggestions are made about the areas and methods of the selling activity.

KEYWORDS: Hilton Hotel, sales and merchandising,

C/FC/226. UK small retailers: challenges of current recession

WORDS:

3550

DATE:

2010

PRICE:

39.99 GBP

The paper examines the position of UK small retailers during the current economic downturn and financial crisis. Literature is reviewed on the changes in the retail sector, the strategies needed by retailers to attract and retain customers, the current challenges faced by high street retailers, particularly small retail shops, etc. Actions are suggested to help small businesses manage through the challenges conducting Porter’s Five Forces analysis of the retail sector.

KEYWORDS: UK small retailers, Porter’s Five Forces, economic recession,

C/FC/225. Proposal. Impact of online retailers on traditional fashion retailers' sales

WORDS:

2400

DATE:

2010

PRICE:

29.99 GBP

The paper proposes to examine the impact of online retailers on traditional high-street retailers within the fashion industry. Research background and rationale is presented, the drivers of purchasing behaviour towards fashion goods and online shopping are discussed, the aims and objectives of the proposed research are outlined, research philosophy and methodology is described, the structure of the dissertation is outlined.

KEYWORDS: Proposal, online retailing, fashion industry, consumer behaviour,

C/FC/38. Retail industry in Australia

WORDS:

2900

DATE:

2008

PRICE:

29.99 GBP

The paper reports on the changes that have recently taken place in the Australian retail market. Australian retail industry is analysed identifying the current trends and core problems within the industry and addressing the main management issues. The features of the Australian culture are briefly described. Strategies are suggested that can help organisations in Australia to build competitive advantage and achieve success.

KEYWORDS: Retail industry, Australia,

C/FC/32. Store layout, design and Visual Merchandising at Hugo Boss

WORDS:

1800

DATE:

2007

PRICE:

19.99 GBP

The paper looks at the high fashion clothing retailer Hugo Boss examining their floor space utilisation (FSU), layout rules, the issues of relationship management, visual merchandising, etc.

KEYWORDS: Hugo Boss, floor space utilisation, layout, relationship management, visual merchandis,

C/M/664. Trends in Global Retailing

WORDS:

1500

DATE:

2007

PRICE:

19.99 GBP

The paper examines management competencies and external environment in the retail industry throughout the world presenting a review of literature on management and leadership competencies, internationalisation of retail trade, entry modes, etc.

KEYWORDS: Retail industry, Globalisation, Management competencies, External environment,

P/M/782. Retailing: theory and analysis

WORDS:

3000

DATE:

2006

PRICE:

39.99 GBP

The paper offers a theoretical approach to retailing reviewing its definitions and features, describing the elements of the marketing mix analysis and reflecting on the competition within the retail sector. The issues of customer care and e-tail are highlighted.

KEYWORDS: Retail, marketing mix, competition,

E/FC/10. Marketing fashion products

WORDS:

2500

DATE:

2005

PRICE:

29.99 GBP

The paper addresses the problems of market segmentation and target customer evaluation in fashion retail industry. A case study of Manolo Blahnik customers is conducted, classification and analysis of fashion products is presented, the principles of stock and margin management are explained.

KEYWORDS: f, marketing, fashion, products,

S/FC/10. Network Effectiveness: Making Locations Work Better

WORDS:

2700

DATE:

2005

PRICE:

29.99 GBP

This paper examines location techniques used by retailers, including trade area analysis, regression analysis, competition analysis and 'thumb.' It draws on a case study by Bowlby and Foot, to illustrate their relative attributes in today's highly competitive environment and to assess how viable they are in locating a new supermarket.

KEYWORDS: f, network, effectiveness, locations,

C/B/154. UK Fashion Industry Overview: Real Case Scenario

WORDS:

3200

DATE:

2004

PRICE:

39.99 GBP

This report is partially based on real case scenario in order to provide the reader with better understanding of consequences, which may result from changes within the industry and market place. The provides detailed overview of the UK fashion industry, the current situation, possible future outcomes and trends as well as overview of the future of the UK fashion industry and successful fashion store management within such frame.

KEYWORDS: uk, fashion, industry, overview, real, scenario,

C/FC/12. Contrast the roles of buyers and merchandisers in these 2 types of retail organisation: An independent fashion business of 3 stores and A chain of 25 department stores

WORDS:

1000

DATE:

2004

PRICE:

19.99 GBP

KEYWORDS: contrast, roles, buyers, merchandisers, types, retail, organisation, independent, fashion, business, stores, chain, department, stores,

C/FC/13. What information do buyers and merchandisers require in order to select products and suppliers for next season's range?

WORDS:

300

DATE:

2004

PRICE:

9.99 GBP

KEYWORDS: information, buyers, merchandisers, require, select, products, suppliers, season, range,

C/FC/14. What are the key advantages and disadvantages of Open to Buy controls?

WORDS:

1000

DATE:

2004

PRICE:

19.99 GBP

This essay analyses Open to Buy controls, their features as well as their advantages and disadvantages.

KEYWORDS: f, key, advantages, disadvantages, buy, controls,

C/FC/15. Evaluate the key function of a centralised approach to buying and when would a more local approach be more appropriate?

WORDS:

500

DATE:

2004

PRICE:

9.99 GBP

KEYWORDS: evaluate, key, function, centralised, approach, buying, local, approach, appropriate,

C/FC/16. Retailing policies of FCUK and DKNY

WORDS:

2500

DATE:

2004

PRICE:

29.99 GBP

The following report focuses upon two major fashion brands, FCUK being of British origin and DKI/DKNY owned by French conglomerate but being of American origin. The report provides analyses of the brands' past, current position and near future strategy. The report also provides conclusion upon the likely future of the brands based upon the commenced analyses. Finally, the report offers current overview and analyses of the UK fashion and apparel market and its future trends.

KEYWORDS: f, retailing, policies, fcuk, dkny,

C/FC/17. Fashion merchandising

WORDS:

1500

DATE:

2004

PRICE:

19.99 GBP

This paper reviews the fashion merchandising issues such as the importance of customer knowledge, key principles of stock and margin management, key aspects of a product research, Review the alternative sources of supply available to buyers and consider the advantages and disadvantages of using these different sources, importance of width and depth in the range planning. The paper reviews theoretical consideration and provides real-world examples of the way these issues are handled by leading fashion industry players.

KEYWORDS: f, fashion, merchandising,

P/M/239. Analysis of retail strategy of French Connection

WORDS:

2500

DATE:

2004

PRICE:

29.99 GBP

This report analyses current strategy of French Connection (FCUK) and provides recommendations for future strategy improvement. Strategic tools used for analysis are: competitor analysis, Marketing Mix, SWOT analysis, PEST analysis and customer profiling. Apart from that overview of French Connection (FCUK) as a company is being made.

KEYWORDS: retail, strategy, french, connection,

P/FC/15. To analyze the range plan at FRENCH CONNECTION (FCUK) at two different branches and compare one garment with four other competitors.

WORDS:

2500

DATE:

2003

PRICE:

29.99 GBP

This report analyses the range plan at FRENCH CONNECTION (FCUK) at two different branches and compares one garment with four other competitors. Further information is available on request.

KEYWORDS: f, analyze, range, plan, french, connection, fcuk, branches, compare, garment, competitors,