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Retailing and Merchandising
P/M/782. Retailing: theory and analysis
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper offers a theoretical approach to retailing reviewing its definitions and features, describing the elements of the marketing mix analysis and reflecting on the competition within the retail sector. The issues of customer care and e-tail are highlighted.
KEYWORDS: Retail, marketing mix, competition,
Other Papers On: Retailing and Merchandising
Other Papers On: Retail Marketing
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Keywords Tag Cloud
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Got the paper - looks amazingRaj
