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Retailing and Merchandising

P/M/239. Analysis of retail strategy of French Connection

WORDS:
2500
DATE:
2004
PRICE:
29.99 GBP

This report analyses current strategy of French Connection (FCUK) and provides recommendations for future strategy improvement. Strategic tools used for analysis are: competitor analysis, Marketing Mix, SWOT analysis, PEST analysis and customer profiling. Apart from that overview of French Connection (FCUK) as a company is being made.

 

KEYWORDS: retail, strategy, french, connection,

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Thanks for the quick delivery, very good! Tania