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Retailing and Merchandising
C/M/1828. Consumer behaviour in the Turkish retail industry
- WORDS:
- 8450
- DATE:
- 2010
- PRICE:
- 89.99 GBP
This paper focuses on consumer behaviour, and aims to assess the way in which demographics and information affects buying decisions. The paper aims to examine the model of consumer behaviour in the Turkish retail industry. The paper begins by presenting the issue in Turkey and by providing the background to the research. The review of literature focuses on topics like consumer behaviour, consumer lifestyle and specific consumer issues in Turkey. The methodology uses questionnaires as the main form of data collection, as well as secondary literature analysis. The paper evaluates the findings and concludes by providing recommendations for the future.
KEYWORDS: consumer behaviour, demographics, buying decisions, retail industry, Turkey,
Other Papers On: Consumer Behaviour
Other Papers On: Retailing and Merchandising
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Thanks for your fabulous service. I have received the paper.Rebecca
