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Retailing and Merchandising

C/FC/255. The challenges that retail buyers face when purchasing branded vs. own brand fashion goods

WORDS:
1550
DATE:
2012
PRICE:
19.99 GBP

This paper focuses on UK based retail buyers, and aims to evaluate the challenges they face when purchasing branded vs. own brand fashion goods. The paper begins by providing background information on the UK fashion retailing environment as well as on branded and own brand fashion. The role and responsibilities of the retail buyer is detailed, and the paper then assesses the different challenges they face.

 

KEYWORDS: retail buyers, branded fashion goods, own brand fashion goods!,

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Subject Catalogue

Keywords Tag Cloud

fc fashion retail buyers retailers retailing merchandising challenges range products french connection stores approach fcuk sales key merchandisers uk effectiveness brand own vs proposal network locations strategy branches goods plan compare garment impact competitors theory branded influence features hotel consumer behaviour uprise turkish luxury analyze purchasing traditional eco brands current hilton recession online design require information department select suppliers disadvantages advantages season chain business scenario real overview contrast roles independent organisation types buy controls visual c layout hugo boss global trends australia store dkny centralised function evaluate buying local policies appropriate marketing
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