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Retailing and Merchandising

C/FC/17. Fashion merchandising

WORDS:
1500
DATE:
2004
PRICE:
19.99 GBP

This paper reviews the fashion merchandising issues such as the importance of customer knowledge, key principles of stock and margin management, key aspects of a product research, Review the alternative sources of supply available to buyers and consider the advantages and disadvantages of using these different sources, importance of width and depth in the range planning. The paper reviews theoretical consideration and provides real-world examples of the way these issues are handled by leading fashion industry players.

 

KEYWORDS: f, fashion, merchandising,

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Keywords Tag Cloud

fc fashion retail buyers retailers retailing merchandising challenges range products french connection stores approach fcuk sales key merchandisers uk effectiveness brand own vs proposal network locations strategy branches goods plan compare garment impact competitors theory branded influence features hotel consumer behaviour uprise turkish luxury analyze purchasing traditional eco brands current hilton recession online design require information department select suppliers disadvantages advantages season chain business scenario real overview contrast roles independent organisation types buy controls visual c layout hugo boss global trends australia store dkny centralised function evaluate buying local policies appropriate marketing
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I got the paper thanks it will come in very handy for my course thank you. Nicholas