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Retailing and Merchandising

C/FC/16. Retailing policies of FCUK and DKNY

WORDS:
2500
DATE:
2004
PRICE:
29.99 GBP

The following report focuses upon two major fashion brands, FCUK being of British origin and DKI/DKNY owned by French conglomerate but being of American origin. The report provides analyses of the brands' past, current position and near future strategy. The report also provides conclusion upon the likely future of the brands based upon the commenced analyses. Finally, the report offers current overview and analyses of the UK fashion and apparel market and its future trends.

 

KEYWORDS: f, retailing, policies, fcuk, dkny,

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Keywords Tag Cloud

fc fashion retail buyers retailers retailing merchandising challenges range products french connection stores approach fcuk sales key merchandisers uk effectiveness brand own vs proposal network locations strategy branches goods plan compare garment impact competitors theory branded influence features hotel consumer behaviour uprise turkish luxury analyze purchasing traditional eco brands current hilton recession online design require information department select suppliers disadvantages advantages season chain business scenario real overview contrast roles independent organisation types buy controls visual c layout hugo boss global trends australia store dkny centralised function evaluate buying local policies appropriate marketing
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