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Fashion
C/M/1417. Fashion Forecasting and Trendsetting: film “Alice in Wonderland” and Topshop brand
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper considers whether Tim Burton’s film “Alice in Wonderland” will contribute to the brand identity and philosophy of Topshop. Theory of brand is reviewed, the profile of Topshop consumers is presented, the features and images of the “Alice in Wonderland” trend are described.
KEYWORDS: Fashion, Trendsetting, Alice in Wonderland, Topshop brand,
Other Papers On: Marketing Research
Other Papers On: Topshop
Other Papers On: Fashion
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Received thanx great paperJ.C.
