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C/FC/40. Impact of Culture and Multiculturalism on the 2012 London Olympic Games

WORDS:
2500
DATE:
2008
PRICE:
29.99 GBP

The paper assesses the impact of culture and multiculturalism on the planning and execution of the 2012 Olympic Games in London. Management and communication strategies are addressed examining the most appropriate approaches to the Olympic Games' project. The role of gender in the management of the event is discussed.

 

KEYWORDS: Culture, multiculturalism, 2012 Olympic Games in London, gender,

 
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