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C/EN/23. Intel NBI: Radio-Frequency Identification. Harvard Business School Case study analysis

WORDS:

3000

DATE:

2009

PRICE:

39.99 GBP

This paper analyses “Intel NBI: Radio-Frequency Identification” case study by Shih and Thurston. This paper relates to the case study ‘Intel NBI Radio-Frequency Identification’. Key areas and issues are addressed throughout the paper. The writer looks at the challenges of establishing new disruptive businesses within an established firm. The essay also discusses if Intel’s massive manufacturing, operational, brand and marketing strengths make it worth Reed’s while to continue looking for an internal sponsor in addition to asking if divestiture a better bet for Intel’s RFID Operation. Considerations are made as to what criteria Intel should use to value the incoming offers, whether a cash acquisition was the best offer or if taking equity in a small start-up would have been more beneficial given the state of the UHF RFID market. Finally, the non-financial implications if Intel were to divest its RFID business are looked at together with analysing if NBI continue to incubate the RFID Operation? Could this business ever be interesting to Intel and how the business return the most value to Intel, now that it had established itself in the marketplace.

KEYWORDS: Intel, radio-frequency, RFI,