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Computer and communications

A/C/14. Masters Dissertation. Rabbit's Return: An Exploration of WiFi Business Models

WORDS:

45000

DATE:

2003

PRICE:

599.99 GBP

This thesis explores wireless LANs implementations for a public commercial use. 802.11b technology, known as WiFi has a character of disruptive innovation. Creating new markets and new business models, pushing established players to fight for their incumbent position and thus look for new opportunities. Research into business models, which adopting disruptive technology, requires a theoretical framework, thus a critical approach is developed along with necessary analytical tools such as value chains, business model diagrams and a mapping chart. A review of relevant literature is given along with the most acceptable definition. Emerging business models are very dynamic in nascent state of WLAN industry. To understand the 'architecture of the revenue', three case studies are examined: Telia HomeRun, Starbucks/T-Mobile and Copenhagen Airport Wireless Internet Zone. After exploring each instance of wireless LAN implementation in depth, conclusions are offered along with further visions of wireless LANs evolution. The general trend of WLAN industry is to offer greater coverage along with deeper participation of venues in business models. Each business model has some internal contradictions between company's core business and WLAN. None of these models can be considered as an example for the future wide-scale deployment. The thesis outlines key features of each model, highlights contradictions and circle areas for further research.

KEYWORDS: masters, dissertation, rabbit, return, exploration, wifi, business, models,