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A/C/13. Telecommunication Strategy Assignment: Strategy for MICROMUSE

WORDS:

4100

DATE:

2003

PRICE:

49.99 GBP

The purpose of this assignment is to address common areas and trends of future strategies of MICROMUSE. Scenario planning and mapping out stakeholders let us identify the worst scenario for MICROMUSE and its reaction on this. This scenario arise when everything becomes commodity, prices falling and many competitors are looking for thinning margins. 'Dying ground' is where MICROMUSE facing battle for not end-up in 'subcontractor' category and continue to deliver value directly to customers. The process of group strategizing is a very important because only people can see 'what is likely to happen' and act accordingly. Scenario approach created strategic conversation inside groups, allowing for and reflection different perceptions of the situation. By analysing all created scenarios I found out the common denominators between them and conclude the worst scenario, the least desirable for MICROMUSE.

KEYWORDS: telecommunication, strategy, assignment, strategy, micromuse,