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Market System: Price, Demand and Supply

E/M/138. MARKETING PRICIPLES FOR BUSINESS: APPROACHES TO PRICING

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines managers' approaches to price setting identifying internal and external factors behind pricing decisions, discussing marketing-mix pricing strategies, and outlining general principles of pricing.

 

KEYWORDS: marketing, priciples, business, approaches, pricing,

 
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