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S/E/138. Inghams Australia: poultry exports to Malaysia

WORDS:
4400
DATE:
2006
PRICE:
49.99 GBP

The paper reports on the Australian poultry meat company Inghams and their exports to Malaysia. The company's background is related, the environmental analysis of the Malaysian market is conducted using PEST and Porter's five forces models, the market entry strategy is suggested on the basis of the marketing mix analysis.

 

KEYWORDS: Inghams, Australia, poultry exports, Malaysia, PEST, Porters Five Forces,

 
Other Papers On: Inghams Enterprises
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