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Forecasting (Economics)
C/E/731. Air Transport Forecasting and Market Research via Questionnaire
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper reports on primary research conducted via a questionnaire distributed among air travellers to improve business class services of airlines. A sample questionnaire is presented, the rationale behind the choice of questions and the principles of the questionnaire distribution are explained, the areas tested by the questions are defined, the ‘halo effect’ in trait ratings is explained.
KEYWORDS: Air transport forecasting, market research, questionnaire, halo effect,
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