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Crisis

C/M/927. To what extent do you believe that the current economic downturn will bring 'price' further to the forefront of the marketing mix?

WORDS:
1900
DATE:
2008
PRICE:
19.99 GBP

The paper looks at the current economic downturn with a perspective to analyse the crucial role that price plays in the marketing mix 4Ps. Using examples and academic literature the essay makes a case for the marketer to be able to leverage the given conditions of price dominance in the marketing mix.

 

KEYWORDS: Marketing mix, 4 Ps, Recessionary pressures, Stagflation, price,

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