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C/M/1353. Dissertation. How did Credit Crunch Affect Consumer Behaviour in UK?
- WORDS:
- 10300
- DATE:
- 2010
- PRICE:
- 109.99 GBP
The dissertation examines the effects of the current recession on the consumer behavior in the UK. Literature is reviewed on the theory of consumer behaviour and buying decision making, the causes and effects of the credit crunch, etc. The methods of the research are based on secondary data sources and the primary data obtained from questionnaires and a pilot study used to identify recession-related changes in UK consumers’ spending patterns. Conclusions are made about the effects of the recession on the UK consumers with regard to the volume of spending on non-food items and free-time associated activities.
KEYWORDS: Dissertation, consumer behaviour, recession, credit crunch, crisis, spending, UK consumers,
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