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P/E/493. Development of Mauritius industries

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the economic growth of Mauritius focusing on the development of textile, tourism, IT and communication industries. The current situation in the country is analysed using PESTEL and SWOT models, the marketing models of Mauritius companies are described using marketing mix, Porters Diamond and Ansoff models. The priority areas of Mauritius governments concern are highlighted.

 

KEYWORDS: Mauritius, PESTEL, SWOT, marketing mix, Porters Diamond, Ansoff,

 
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