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Website Analysis and Comparison
C/M/2463. Strategic analysis and marketing plan of PPP website
- WORDS:
- 1800
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper offers a strategic analysis and a marketing plan for the launch of an online community of university students by a fictitious company PPP. The goals and challenges of creating a PPP website are outlined, analysis of the product is conducted using the models of PEST, Porter’s Five Forces, competitor analysis and SWOT. Market segmentation and marketing strategies of the website are detailed using the marketing mix (4P) model.
KEYWORDS: Strategic analysis, marketing plan, PPP website, PEST, SWOT, Porter’s Five Forces, competitor analysis, marketing mix,
C/EI/239. Analysis of Mövenpick website and e-marketing
- WORDS:
- 3650
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper addresses the issues of e-marketing analysing the website of Mövenpick Hotels and Resorts along the lines of the brand image promotion, the vision of sustainability, web content, etc. Recommendations are suggested about possible improvements of Movenpick’s website and the ways to strengthen their brand.
KEYWORDS: E-marketing, Mövenpick, website,
C/EI/224. An evaluation of the development of websites from Web 1.0 to Web 2.0
- WORDS:
- 5150
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper examines the evolution of five different websites from the times of Web 1.0 to the current Web 2.0. The paper presents the history of website design and technology as well as the evolution of website functions. Web 2.0 is then discussed and the paper outlines its main principles, as well as the future trends. The websites that are analysed are Google, CNN, Amazon, Microsoft, and Facebook.
KEYWORDS: Websites, internet, Web 1.0, Web 2.0, website design, Google, CNN, Amazon, Microsoft, Facebook.,
C/EI/221. An examination of the IT/e-business strategy at Coopers Brewery
- WORDS:
- 1800
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines Coopers Brewery, and aims to assess their IT/e-business strategy. Information on the Brewery is provided, before the paper examines their financial health. A review of their existing IT/e-business systems is discussed in reference to the age, costs, efficiency, and effectiveness of their website and supply chain management system. The paper suggests a variety of strategic IT/e-business initiatives, namely Enterprise Applications – CRM, On-line Advertising or e-Marketing, and Knowledge Management System – KMS. The paper reviews and prioritizes the suggested initiative in order to form conclusions.
KEYWORDS: Coopers Brewery, IT/e-business strategy, age, costs, efficiency, effectiveness, website, supply chain management system, Enterprise Applications, CRM, On-line Advertising, e-Marketing, Knowledge Management System,
C/EI/220. Hilton Metropole: websites and information systems analysis
- WORDS:
- 1400
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the use of information technology in the hospitality industry examining IS applications in Hilton Metropole hotel. The company’s uniform resource locators (URLs) are analysed describing their web pages and evaluating the websites. Issues related to the use of Legacy systems software are addressed, Extranet and Intranet facilities are described and evaluated.
KEYWORDS: Hilton Metropole hotel, website, URL, information systems, Intranet, Extranet,
C/EI/205. aExamination of Ebuyer and PC World
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines two online retailers, Ebuyer and PC World, and aims to assess their marketing capabilities. Design, brand, targeting, brand image, customers, and website usability are all examined.
KEYWORDS: Online retailers, Ebuyer, PC World, marketing, branding, strategic management,
C/EI/201. Ebuyer and PC World as Online Retailers: Comparative Analysis of Websites
- WORDS:
- 1850
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper analyses the websites of two computer hardware and software retailers, i.e. Ebuyer and PC World. Comparisons are made along the lines of the brand image, key customers, usability, etc. Recommendations are suggested about the strategies that can help the companies to maintain their competitiveness in the virtual marketplace.
KEYWORDS: Ebuyer, PC World, website analysis,
C/EI/175. Night Safari: website evaluation
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the features of the Night Safari (NS) website explaining the importance of websites in modern business, presenting rationale for the choice of NS, detailing qualitative and quantitative methods of website evaluation, and applying the criteria to the analysis of the Night Safari website.
KEYWORDS: Night Safari, website evaluation,
C/EI/170. E-commerce in bookselling and chemicals industries: cases of Amazon and Akzo Nobel
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the developments of electronic businesses in the bookselling and chemicals industries offering examples of e-practices in Amazon and Akzo Nobel, respectively. Features of good and bad web design are considered, e-selling is compared to traditional selling discussing the benefits of online sales.
KEYWORDS: E-commerce, e-business, online bookselling, chemicals, Amazon, Akzo Nobel,
S/EI/73. Critical Review of the Ryanair Website
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper critically evaluates the Ryanair website, with the aim of assessing whether the website is appropriate for its means. The paper gives an overview of Ryanair, and its strategies, then follows by focusing on the website. The paper discusses the evolution of the website and the way it is today, the booking process, online check-in, design improvements, and the way they use marketing on the website, and suggests that the Ryanair website fulfils its purpose.
KEYWORDS: Ryaniar, website, booking process, online check-in, design improvements, marketing,
C/EI/126. Assessment of Virgin Group's online offering and Virgin Atlantic website
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the strengths and weaknesses of the current web offering of the Virgin Group presenting the company’s overview, and discussing the appeal of the Virgin Atlantic website to their ‘young’ target market. Recommendations are suggested about the possible improvements of the web page design, online booking techniques and customer feedback.
KEYWORDS: Virgin Group, Virgin Atlantic, website, web page, web offering, online booking,
C/HR/661. Proposal. Internet Recruitment: Traditional and Dedicated Websites
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the ways to improve Internet recruitment websites and make them more attractive to potential applicants. Information is provided on Internet recruitment formulating the aim and purpose of the research. Literature is reviewed on the types and dimensions of Internet recruitment. The methods of the proposed research are described including the online survey for the primary research. The ethical and experiential issues of the research are addressed.
KEYWORDS: Proposal, Internet Recruitment, Recruitment Websites,
C/EI/114. Electronic shopping: websites' analysis and comparison with traditional shopping
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the website design of companies in the apparel retailing industry (Next, John Lewis, Nike) and books retailing industry (Amazon and Barnes & Noble) exploring the features of their success and identifying the key differences between electronic selling and department store selling. The attributes of products that attract online shoppers are outlined, the use of the Internet in customer relationship management is discussed.
KEYWORDS: Nike, Next, John Lewis, Amazon, Barnes & Noble, e-commerce, Internet business, online shopping,
C/EI/113. Internet Business and E-Commerce websites in UK supermarket and banking sectors
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks into the benefits of Internet business and e-commerce presenting five case studies of effective websites used by the UK supermarkets Tesco, Marks and Spencer (M&S) and Sainsbury’s, and by the banks Barclays and HSBC. The ways of transferring theoretical assumptions into online business approaches are discussed.
KEYWORDS: Internet business, e-commerce, website, Tesco, Marks and Spencer, Sainsbury’s, Barclays, HSBC,
C/EI/87. Dissertation. Usability of Airline Ticket Reservation Systems
- WORDS:
- 14700
- DATE:
- 2009
- PRICE:
- 149.99 GBP
The dissertation investigates the usability aspects of an airline ticket reservation (ATR) system presenting a literature review on graphical user interfaces in general and ATR systems in particular, highlighting the features that make IS user friendly, etc. Primary research of ATR systems is conducted subjecting five commercial airlines to usability testing, i.e. British Airways, Emirates, Singapore Airlines, EasyJet and RyanAir. Methodology that should be adopted for the development of the prototype is described, the design of the prototype is detailed and evaluated. Conclusions are made about the findings identifying further areas of research.
KEYWORDS: Dissertation, Airline ticket reservation system, usability, graphical user interfaces, prototype development, PHP, MySQL, British Airways, RyanAir, Singapore Airlines, Emirates, EasyJet,
C/EI/84. Web Usability Review and case study of MSNBC.com
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the prerequisites of web usability (WU) providing a review of literature on WU and current WU practices. A case study of MSNBC.com of Microsoft is conducted from a usability perspective suggesting recommendations about the site improvement.
KEYWORDS: Web usability, user-friendly design, human computer interaction, MSNBC.com,
C/C/87. Placement activity system for e-recruitment
- WORDS:
- 0
- ADD-ONS:
- 41 Slides
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The power point presentation reports on the development of a placement activity system that assists organisations in conducting e-recruitment to help select suitable candidates. The presentation contains 41 slides setting the objectives and methods of the research, reviewing literature on E-Recruitment websites and techniques, etc. The requirements for the system's development and implementation are considered, providing information on database design, tools and technology.
KEYWORDS: Website, e-recruitment,
C/EI/57. Property Website Analysis: National Land Information Service
- WORDS:
- 810
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper critically analyses the website of the National Land Information Service (NLIS) describing its structure and information content, and evaluating its usefulness as a source of land and property information for England and Wales.
KEYWORDS: Website, National Land Information Service, NLIS,
C/EI/65. Metro Online Shop: Building a Shopping Cart Application
- WORDS:
- 3800
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the project of building an e-commerce website for a non-existent company Metro Supermarket used as a sample. The features and requirements of an e-commerce website and Shopping Cart application are outlined, use case diagrams for an online shop are presented including customer login process, order process, etc. The design, technologies, implementation and testing of the system are described.
KEYWORDS: Online shopping, e-commerce, website, Shopping Cart,
C/M/786. Property Website Analysis: Royal Town Planning Institute website
- WORDS:
- 600
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper analyses the website of the Royal Town Planning Institute (RTPI) briefly discussing the activities involved in town planning, describing thge RTPI background, and evaluating the structure and the content of their website.
KEYWORDS: Royal Town Planning Institute, website,
S/EI/52. Digital Photographic Retouching: Web Channel Proposal
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper presents a proposal for an interactive web channel to be used by a UK photographing company to start a new business of providing photographic services over the Internet. The company's website is analysed discussing its pages and making conclusions about the importance of market segmentation in expanding the company's market share and achieving success in E-commerce.
KEYWORDS: Digital Photography, Internet, E-commerce, web page,
C/EI/53. PropertyChest: report on website development
- WORDS:
- 750
- DATE:
- 2007
- PRICE:
- 9.99 GBP
The paper reports on the development of a rudimentary website for a real estate agency with the implementation of a mortgage calculator using Javascript. The advantages and disadvantages of the website are outlined, suggestions are made about its further enhancement. The emerging web technologies are discussed giving recommendations on how the company can create and maintain their competitive advantage.
KEYWORDS: PropertyChest.com, LAMP, Linux, Apache, MySQL, PHP, Javascript, property listings, web,
E/EI/20. Keys to websites’ effectiveness in e-marketing
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the features of an Internet website that contribute to effective e-marketing. The websites of Frankfurt and Vienna airports are compared evaluating their friendliness towards users, legibility, navigation, accessibility of contact details, presentation, etc.
KEYWORDS: ei, keys, websitesâ, effectiveness, e-marketing,
E/EI/27. Benefits of online trading: theory and case study
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the advantages of B2C (business to customers) and B2B (business to business) trading for the parties concerned conducting a case study of the benefits attained by Millennium Point from their website. Recommendations are offered about possible improvements of Millennium Point's website.
KEYWORDS: online trading, B2C, B2B, Millennium Point,
S/EI/33. Calon Wen organic foods (Bwydydd Organig)
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper looks at the website of Calon Wen's organic food supplies identifying its features and examining the ways to make it more effective and to achieve the capabilities of Fresh Direct. Criteria for a design service company are suggested to cater for the needs of Calon Wen, the company that meets these criteria is selected.
KEYWORDS: Calon Wen, organic food, design,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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