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Website Analysis and Comparison
E/EI/20. Keys to websites’ effectiveness in e-marketing
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the features of an Internet website that contribute to effective e-marketing. The websites of Frankfurt and Vienna airports are compared evaluating their friendliness towards users, legibility, navigation, accessibility of contact details, presentation, etc.
KEYWORDS: ei, keys, websitesâ, effectiveness, e-marketing,
Other Papers On: Website Analysis and Comparison
Other Papers On: New media and online marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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