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Website Analysis and Comparison

E/EI/20. Keys to websites’ effectiveness in e-marketing

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper examines the features of an Internet website that contribute to effective e-marketing. The websites of Frankfurt and Vienna airports are compared evaluating their friendliness towards users, legibility, navigation, accessibility of contact details, presentation, etc.

 

KEYWORDS: ei, keys, websitesâ, effectiveness, e-marketing,

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