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Website Analysis and Comparison
C/M/2463. Strategic analysis and marketing plan of PPP website
- WORDS:
- 1800
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper offers a strategic analysis and a marketing plan for the launch of an online community of university students by a fictitious company PPP. The goals and challenges of creating a PPP website are outlined, analysis of the product is conducted using the models of PEST, Porter’s Five Forces, competitor analysis and SWOT. Market segmentation and marketing strategies of the website are detailed using the marketing mix (4P) model.
KEYWORDS: Strategic analysis, marketing plan, PPP website, PEST, SWOT, Porter’s Five Forces, competitor analysis, marketing mix,
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Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
