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Website Analysis and Comparison

C/EI/239. Analysis of Mövenpick website and e-marketing

WORDS:
3650
DATE:
2011
PRICE:
39.99 GBP

The paper addresses the issues of e-marketing analysing the website of Mövenpick Hotels and Resorts along the lines of the brand image promotion, the vision of sustainability, web content, etc. Recommendations are suggested about possible improvements of Movenpick’s website and the ways to strengthen their brand.

 

KEYWORDS: E-marketing, Mövenpick, website,

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