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Website Analysis and Comparison

C/EI/205. aExamination of Ebuyer and PC World

WORDS:
1550
DATE:
2011
PRICE:
19.99 GBP

This paper examines two online retailers, Ebuyer and PC World, and aims to assess their marketing capabilities. Design, brand, targeting, brand image, customers, and website usability are all examined.

 

KEYWORDS: Online retailers, Ebuyer, PC World, marketing, branding, strategic management,

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