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Website Analysis and Comparison

C/EI/113. Internet Business and E-Commerce websites in UK supermarket and banking sectors

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper looks into the benefits of Internet business and e-commerce presenting five case studies of effective websites used by the UK supermarkets Tesco, Marks and Spencer (M&S) and Sainsbury’s, and by the banks Barclays and HSBC. The ways of transferring theoretical assumptions into online business approaches are discussed.

 

KEYWORDS: Internet business, e-commerce, website, Tesco, Marks and Spencer, Sainsbury’s, Barclays, HSBC,

 
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