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S/T/61. E-Tourism: Evaluation of Croatian National Tourist Board Website

WORDS:
3400
DATE:
2009
PRICE:
39.99 GBP

The paper examines Croatian National Tourist Board (NTB) website reviewing theoretical underpinnings of travel and tourism marketing and website attraction to customers, looking at the target audience and demographics of the Internet users, and analysing the quality of the NTB website from the perspective of its design, content, interactivity and usability.

 

KEYWORDS: t, e-tourism, evaluation, croatian, national, tourist, board, website,

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