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Web Design and Development
S/EI/61. E-marketing at Paramount hotel group
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the online presence of the UK hotel group Paramount describing their current situation along the lines of the PESTEL model, discussing the growing popularity of travel research on the Internet, and analysing how Paramount could increase their occupancy rate through e-marketing. Information that needs to be presented on the hotel website is outlined addressing the issues of customer relationship management, and discussing the benefits of the Internet as a tool of cost reduction, brand building, services promotion, etc. Recommendations are suggested about the ways to make the hotel website more efficient.
KEYWORDS: E-marketing, Paramount hotel group, hotel website, online, PESTEL,
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Keywords Tag Cloud
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