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C/EI/234. Proposal. Effectiveness of social media as marketing tool for building brand awareness
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to investigate the usage of social media as a means of interaction between people and brands used by marketers. The background of the research is explained, its aims and objectives are outlined, literature is reviewed on the marketing potentials of social media, research methodology and limitations are described, the structure of the dissertation is presented.
KEYWORDS: Proposal, social media, marketing tool, brand awareness,
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