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Social Networking
C/EI/137. Virtual communities and marketing: questionnaire
- WORDS:
- 550
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents a questionnaire developed to examine the attitudes of university students to virtual communities (VC) and the VC impacts on customer loyalty towards brands within students.
KEYWORDS: Virtual communities, questionnaire, customer loyalty,
Other Papers On: Social Networking
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