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Social Networking

C/EI/136. Social media and marketing in UK

WORDS:
1000
DATE:
2010
PRICE:
19.99 GBP

The paper examines the impact of social media on the marketing industry of the UK discussing how marketing messages get spread among the users of social networks, how marketers collaborate with online customers, the rise of viral marketing, etc. A study is proposed of online social media as a new frontier for retailers with the focus on Amazon.com.

 

KEYWORDS: Social media, social networks, UK marketing industry,

 
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