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Social Networking
C/EI/132. Current issues in marketing within social media
- WORDS:
- 750
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper looks at one current issue in marketing within the framework of social media. It considers the impact of Unilever’s decision to use be-spoke, invite only communities to become involved in new product innovation and development. The paper looks at how this will impact on the marketing community and which marketing theories are pertinent to the issue.
KEYWORDS: marketing, social media, marketing theory, Unilever, product development, community, users, customers,
Other Papers On: Social Networking
Other Papers On: Marketing Environment
Other Papers On: Unilever
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