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Security issues of EC

C/EI/39. E-Security: Consumer Risk Perception at Primark (Report + Reflective Report)

WORDS:

5500

ADD-ONS:

2500 Words

DATE:

2007

PRICE:

89.99 GBP

The Internet users have grown exponentially over the last couple of decades around the globe and the world has already witnessed the rise, fall and re-emergence of e-commerce. One of the major issues in the success and failure of ecommerce is the internet-security or e-security. This paper discusses the issues related to the e-security, especially the customer perception of the risks associated with e-commerce and its impact on their decision to buy or not to buy over the internet. A particular case of cloths retailer Primark is studied to understand the phenomenon. Primary data is drawn through a questionnaire asking Primark customers specific questions about their perception of risk associated with buying online and their level of trust on Primark. The study revealed that there is huge un-met demand among the customers for Primark's e-shopping facility and despite some doubts on e-security, vast majority of customers are willing to use if any such facility is offered by Primark.

KEYWORDS: ei, e-security, consumer, risk, perception, primark, report, reflective, report,