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E/EI/30. Electronic communication and public relations

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper examines the impact of the Internet on the development of public relations (PR) reviewing the models of electronic communication, describing the Search Engine Optimisation (SEO) method and other e-communication tools.

 

KEYWORDS: Electronic, communication, public relations, PR, Internet, search engine,

 
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