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C/M/2007. Dissertation outline. Chinese consumer satisfaction towards online shopping
- WORDS:
- 1200
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper presents an outline of the dissertation on the factors affecting online shopping behavior towards the Chinese online retail market. The aims and objectives of the dissertation are detailed, sources of the literature review are indicated discussing the development of China’s online consumer base and the determinants of online consumer satisfaction. The methodology of the research is described.
KEYWORDS: Dissertation outline, Chinese consumer satisfaction, online shopping,
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