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Online Shopping

C/EI/191. Barriers to online shopping and purchases

WORDS:
4400
DATE:
2011
PRICE:
49.99 GBP

The paper examines why some of the Internet users refrain from shopping online. People’s perceptions of online shopping are investigated discussing the reputation of Internet retailers, website designs, online service quality, etc. The advantages of offline and online shopping are indicated discussing the “Research Online Buy Offline” approach, across the border trade, security issues of online shopping, etc.

 

KEYWORDS: online shopping, offline shopping, website, security,

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