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C/EI/160. Proposal. Consumer behavior towards online purchasing of food
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the features of online grocery shopping reviewing literature on the use of information technology in business environment, consumer behavior (CB) theory, CB outcomes in online purchasing, the evolution of online food retailing, motivators and demotivators of online shopping, etc. The objectives, rationale and methodology of the proposed research are outlined.
KEYWORDS: Proposal, Consumer behavior, online purchasing of food,
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