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C/EI/152. Proposal. Online grocery shopping: An evaluation of motivational factors for consumer adoption
- WORDS:
- 1200
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper proposes research into online grocery shopping, in regard to the motivational factors for consumer adoption, aiming to also analyse consumer shopping behaviour as well as the trends of online grocery shopping. The abstract and background are summarised, introducing the topic and discussing past research. Qualitative and quantitative researches are the proposed methods of data collection, using surveys, analysis of secondary data and theoretical reviews.
KEYWORDS: Proposal, Online grocery shopping, consumer, motivational factors, shopping behaviour, qualitative, quantitative!,
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