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Online Communications
S/M/604. Web browser war between Internet Explorer, Mozilla Firefox and Google Chrome: consumer perspective
- WORDS:
- 4600
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines the Internet browser market reporting on the web browser war between Internet Explorer, Mozilla Firefox and Google Chrome. The role of the browser in modern environment is evaluated. A study is conducted using primary research by creating a forum to determine users’ attitudes and behaviours towards Internet browsers. Conclusions are made about consumers’ preferences towards web browser suggesting recommendations about the use of mobile phone for web access.
KEYWORDS: web browser, Internet Explorer, Mozilla Firefox, Google Chrome, consumer behaviour,
Other Papers On: Consumer Behaviour
Other Papers On: Online Communications
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