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Mobile Commerce

C/EI/232. Proposal. How should a supermarket retailer use mobile advertising to target its customers effectively?

WORDS:

2050

DATE:

2011

PRICE:

29.99 GBP

This proposal focuses on supermarkets and mobile advertising, and begins by providing background information. The objectives are to “determine how the retailer can reach a large audience with mobile advertising”, “determine how the retailer can encourage customers to opt-in for mobile advertising”, to “find out how the retailer can use mobile advertising to run better campaigns than traditional advertising channels”, to “identify options for the retailer to best collect, analyse and use customer data to increase effectiveness of mobile advertising campaigns and to drive customer loyalty”, and to “determine and propose the most suitable mobile advertising mix for the retailer”. The proposed methodology is then detailed, and the paper details the research hypotheses, the primary data collection methods, and the time scale for the completion of the project.

KEYWORDS: Proposal, supermarkets, mobile advertising, customer loyalty!,