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C/EI/187. Dissertation. The Investigation of Customers Perception towards Security Issues of Mobile-Commerce

WORDS:

13150

DATE:

2011

PRICE:

139.99 GBP

This dissertation aims to examine the perception, attitude and behavior of customers towards the use of mobile commerce of retail firms in the UK. The objectives of the study are to examine what customers think of using mobile commerce and risks inherited within mobile commerce environment, investigate the behaviour of customers towards mobile commerce services when they make a decision to buy products and services via their mobile devices with a support from wireless internet connection, discover factors that can be used by companies to gain trust from customers when they integrate mobile commerce into their strategic business plan, and to develop possible strategies that should be done and implemented by retail firms in order to make their mobile commerce services more reliable and safer for users. The review of literature discusses topics like mobile commerce, benefits of mobile commerce to business, security risks, mobile commerce technology, and reducing the threats. The methodology is provided in detail, and data is collected through use of focus group interviews and questionnaires. The study then analyses all of the findings, and the paper concludes with recommendations for the future.

 

KEYWORDS: Dissertation, perception, attitude, behavior, consumers, mobile commerce, wireless internet connection!,