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Internet Advertising

P/M/78. Advertising and Internet

WORDS:: 2000
DATE:: 2003
PRICE:: 29.99 GBP

This paper analyses how does advertising definition and application change when advertising is applied onto the Internet. The writer argues, that the definition of advertising is, then, changing. Furthermore, when working on Internet, advertising, direct marketing and Integrated marketing communications merge to produce new type of promotional tools, which are presented by Internet advertisements.

KEYWORDS: advertising, internet,

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