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Internet Advertising
E/M/128. Literature Review on Internet Advertising
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on Internet advertising reviewing academic literature on the promotional role of the Internet, comparing it with that of traditional advertising media, and analysing the advantages and disadvantages of the Internet advertising from the perspective of strategic marketing with reference to Porter's generic competitive strategies and Ansoff's matrix.
KEYWORDS: Internet, advertising, Porters generic strategies, Ansoff,
Other Papers On: Literature Reviews Dissertations
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