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C/M/1444. Dissertation. Rising use of Internet and its impact on UK marketing industry

WORDS:: 12150
DATE:: 2010
PRICE:: 129.99 GBP

The dissertation investigates the effects of the Internet on the marketing and advertising industry in the UK seeking to establish the relationship between the rise of the Internet use by the public and the revenue of the UK largest marketing companies, as well as the effects of online advertising on traditional advertising instruments. The review of literature touches on the impacts of the Internet, the use of the Internet in value chain operations, data management and marketing communications, and the evolution of digital marketing. The methods of the research are based on secondary data. Conclusions are made about the managerial implications of the shift in advertising to the online environment.

KEYWORDS: Dissertation, Rising use of Internet and its impact on UK marketing industry, digital marketing, online advertising,

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