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Internet Advertising
C/M/1321. Internet advertising vs. TV advertising
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines whether the 30 second television advertising slot will eventually be ousted by the use of interactive, web-based advertising (webverts). The benefits of webverts are outlined, it is argued whether Internet and web advertising will lead to the total demise of TV and TV advertising.
KEYWORDS: Webverts, Internet Advertising, TV Advertising, 30 Second slots,
Other Papers On: Advertising
Other Papers On: Internet Advertising
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Received paper - it has helped point me in the right direction for my research.Martin
