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General E-commerce
P/M/228. Relationship marketing and E-commerce in Business-to-Business marketing
- WORDS:
- 6000
- DATE:
- 2004
- PRICE:
- 69.99 GBP
This report discusses the key issues in relationship marketing and e-commerce as they apply to Business-to-Business marketing, Supply Chain Issues, Relationship Marketing's role in Business-to-Business Markets, Transactional Marketing, (B2B) E-commerce, Key Issues and Attractions of B2B e-commerce. Lastly, real-life e-commerce example is being analyses with concepts being applied onto it.
KEYWORDS: relationship, marketing, e-commerce, business-to-business, marketing,
Other Papers On: General E-commerce
Other Papers On: B2B Internet Marketing
Other Papers On: Relationship Marketing
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