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General E-commerce
C/M/809. Critically evaluate the role of a web site in an organisation's marketing communications
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the applications of a web site in the organisation's marketing communications describing how web sites help organisations to understand their global consumers, change the role of intermediaries and increase efficiency. External implications of websites' use are considered highlighting the benefits of websites over their disadvantages.
KEYWORDS: Website, marketing communications,
Other Papers On: General E-commerce
Other Papers On: Marketing Communications
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