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General E-commerce

C/EI/73. E-Commerce: key features and benefits

WORDS:
1900
DATE:
2008
PRICE:
19.99 GBP

The paper examines business strategies in e-commerce highlighting the key features and customer benefits of e-commerce. An overview of various strategies used in the market place is provided, the importance of relationship marketing is emphasised.

 

KEYWORDS: E-Commerce, relationship marketing,

 
Other Papers On: General E-commerce