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General E-commerce
C/EI/36. Business Channels Integration
- WORDS:
- 700
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This paper explains business channels integration. It outlines channel systems which are regularly used in marketing. It examines the importance of channel integration and gives reasons for integration. Factors affecting enterprise systems and business channels integration are highlighted. The paper also outlines types of channel integration.
KEYWORDS: Marketing channels systems, enterprise systems, business channels,
Other Papers On: General E-commerce
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